Category Tactics and Analytics Select Option:Training Course Package $79 Resource Library of industry whitepapers

Resource Library of industry whitepapers and additional resources (regularly updated)

Describir formas de comparar efectivamente contra el Mercado y los competidores

but critically important

Explain how the tactics can influence a consumer's purchase decisions

WEBINAR: The Power of Shopper Insights: Why it’s important and what to do about it

Category Tactics and Analytics Select Option:Training Course Package $79 Resource Library of industry whitepapersCourse Overview This course reviews each of the tactics, or 4 Ps (product assortment, product placement, pricing and promotion). Each tactics definition, measurement, and basic analytics are included. Specific calculations for Share per Item, Item Share, Wtd Distribution, Sales per Point of Distribution, Shelf Share, Feature Share, Gross Margin, Penny Profit, and Avg. Unit Price vs. Avg. Tonnage Price are included. Learning Objectives List the tactics