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90 min recording of one of our very popular live webinars
and want to build your skills in category management data and analytics at an intermediate level
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Category Definition & Segmentation Select Option:Training Course Package $79 please select the Annual LearningCourse Overview Participants learn to define a category from the shoppers point of view and understand how category definition affects how the category is merchandised, priced, and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the shopper shops the category. Key steps and varying methods are explored in completing these steps of the
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