Store Clustering Through Store Level and Geodemographic Data Fact-Based / Consultative selling and Negotiation Participants learn how retailers can

Participants learn how retailers can take category roles one step further

Gain an in-depth look a third-party consumer panel data

Explain how "category roles" fit into the category management process

Tácticas y Análisis de la Categoría

WEBINAR: Ways to Identify Growth Opportunities In Your Business

Store Clustering Through Store Level and Geodemographic Data Fact-Based / Consultative selling and Negotiation Participants learn how retailers canCourse Overview This course gives participants the ability to use store level data to evaluate category performance and in store execution, and to create store clusters and measure before after performance. Participants learn to effectively use geodemographic and behavioral data by products and retailers, to identify product demand by store and zip or postal code. Calculations include demand index, product demand index, and sales index. Learning