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A new generation of mascara that treats lashes as carefully as it defines them
easy to use
lifted lashes that stay healthy over time
Featuring innovative clean tubing technology
The Core Essentials Set brings together our two most iconic shades of Don't Fake It Serum Mascara and the No Lies Lash Curler into a single refined set designed for daily wear and long-term lash health
Don't Fake It Serum Mascara - Cacao spo-notify-me-disabled A new generation of mascaraThe worlds first lash growth serum clean tubing mascara with an adjustable wand now in Cacao a deep rich brown thats been requested since the day we launched. Our viral hero returns same world first innovation, new shade that softens every eye and defines without harshness. This isnt just a new colour. Its a new mood. When Dont Fake It first launched, it sold out in weeks. Thousands discovered the difference between ordinary mascara and one that
