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List the requirements to successfully implement a category plan
including breakeven point
It is recommended that you fully review the “Case Study Instructions” so that you completely understand the requirements before you begin the case study
Includes an assessment for individuals to take before starting these courses to identify knowledge gaps
List the key components of each step in the category management process
Developing Shopper-Based Category Management Foundations: Category Definition, Roles, and Strategies Tactics List the requirements to successfullyWell defined category foundations provide the rules, guidelines, and strategies for a categorys success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree. Participants learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies. Dive into these strategic
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