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Entender la importancia de revisar a través de diversos segmentos de consumidores para comprender realmente los resultados de la categoría
This is course 8 of 12 in our Category Management Master’s Series
The courses in this program are divided into four topic areas:
You will complete the strategic business plan and presentation following “The Four Steps to the Strategic Business Plan”
la participación de mercado del detallista y el índice vs la participación de todas las ventas de la tienda (ACV)
The Why Assessment: Shopper Insight is the Missing Puzzle Piece Manufacturer Training Programs Entender la importancia de revisarOne of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review and analytics. This course covers: New and existing data sources; How to examples of weaving these insights into your assessments for a better overall category perspective; and Practical ways to tie these insights into
