Pay in 4 interest-free payments of $53.75 Learn more
Ships within 48 hours · Estimated delivery Nov 15 - Nov 20
Case studies highlight the latest marketing practices in real organizations
- Brand new business management toolkit feature highlights the essential tools that are integrated in the course
the authors have rewritten various chapters with input and guidance from instructors around the country to ensure that teaching and learning from Garrison remains as easy as it can be
studying introductory level accounting and finance as part of their course
This edition also presents current content on social media
Services Marketing: Concepts, Strategies, & Cases Risk Case studies highlight the latestExplore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end of chapter cases address current global issues, such as
US$ 45.00
US$ 31.85
US$ 46.00
US$ 31.85
US$ 39.95
