Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller From New York Times bestselling

From New York Times bestselling Joanna Ho

Ada brings to Wonderland her own imperfect apprehension of cause and effect as she embarks on an odyssey to find Alice and see her safely home from this surreal world below the world

a used hangman's noose

as she wonders: Which historical superhero will display the power to make civilizations rise and fall

The Silver Chair

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller From New York Times bestsellingA fascinating exploration of how algorithms penetrate the most intimate aspects of our psychologyfrom the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at