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Digital Marketing Foundations and Strategy Microeconomics and students

SKU 72778628391
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Description

and students

You’ll find plenty of tips

and there is no single way in

10E illustrates why good leaders often make questionable decisions

discusses various business initiatives first and how technology supports those initiatives second

Digital Marketing Foundations and Strategy Microeconomics and studentsZahay Labrecque Reavey Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital

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