Hoodwinked: How Marketers Use the Same Tactics as Cults Fiction_Gift_Guide Named a “Best Book of

Named a “Best Book of the 21st Century” by Kirkus Reviews

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In the fifteen hundred years since his passing

one of the brightest new stars of popular history' – Dan Jones

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Hoodwinked: How Marketers Use the Same Tactics as Cults Fiction_Gift_Guide Named a “Best Book ofPowerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult like tactics to capture not just your wallet, but your devotion. From viral leggings to must have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected