If Then: How the Simulmatics Corporation Invented the Future Romance_Gift_Guide With the same humanizing sensibility

With the same humanizing sensibility that he employed in Deep South

he tampered with long-held secrets and loosed a terrible shadow upon the world

NOBODY PANIC

We say we inherit genes from our ancestors—using a word that once referred to kingdoms and estates—but we inherit other things that matter as much or more to our lives

Russo’s most seductive book thus far

If Then: How the Simulmatics Corporation Invented the Future Romance_Gift_Guide With the same humanizing sensibilityFrom the best selling author of These Truths, an "exhilarating" (New York Times Book Review) account of the Cold War origins of our data mad era. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of