No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich MG_Gift_Guide Kotler challenges us to test

Kotler challenges us to test ourselves

Mercedes is a rich

A NPR Best Book of the Year

with the dimples and kind heart

At the center of this controversy stood the two most famous men in America: President Franklin D

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich MG_Gift_Guide Kotler challenges us to testTHE SCARY TRUTH: The middle class consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass Affluent, Affluent, and Ultra Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B. S. Marketing to the Affluent,