GENERAL IDEA, “MIDDELBURG TILE”, 1985 General Idea Look shop and eat in the early 1970's

in the early 1970's

chalky peach

it wasn't until the 1970s that Newton established his signature aesthetic and modus operandi

We can see the possible influence of artists such as Dubuffet and Hockney

or absurd renditions

GENERAL IDEA, “MIDDELBURG TILE”, 1985 General Idea Look shop and eat in the early 1970'sGeneral Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945 1994), and Jorge Zontal (1944 1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social and art world issues including consumerism, media consumption, the cult of the artist, and