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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross johnny appleseed Swappable pattern cards keep thisCalled "The Sales Bible of Silicon Valley" discover the sales specialization system and outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce. com, almost doubling their enterprise growth with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine.