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Promotes natural shine
Contains Wheat Amino Acid and Organic Plant Extracts to provide the hair with improved combability
Ultra-creamy texture for smooth
depending on your desired look
The creamy alternative to the liquid oxidant
WELLA ILLUMINA COLOR 7/31 MEDIUM GOLD ASH BLONDE 60ML Blonde Hair Promotes natural shineCreate Beautiful, Dimensional Color with Illumina Color Achieve natural, dimensional hair color with up to 100% gray coverage using Illumina Color. Its unique Microlight Technology lets light penetrate the hair, creating a youthful, radiant glow. Plus, the built in Metal Purifier helps protect hair from potential damage caused by metals during coloring. Features and Benefits Up to 100% Gray Coverage Delivers luminous, natural looking results. Natural
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