The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life Condition:Good It's not about telling you

It's not about telling you how to live your life

famed soccer star Sean Gates

marked by compulsion and an instinct for self-erasure

she leads a wayward existence

ground-breaking handbook examines key issues previously unexplored in a sports context

The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life Condition:Good It's not about telling youBased on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do and how effective incentives can spur people to change their behaviour and achieve more. Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people