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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home Condition:Like New What is that makes urban

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What is that makes urban myths so persistent but many everyday truths so eminently forgettable

In his signature style—by turns analytical

and Tsar Nicholas II of Russia

and complexity to their cocktails and even their cooking

Every April

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and Home Condition:Like New What is that makes urbanIn his groundbreaking book, social scientist Dan Ariely reveals the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye opening truths about what really motivates us on the job, how one unwise action can become a long term bad habit, and more. THE UPSIDE OF IRRATIONALITY will change the way we see ourselves at work and at homeand cast our

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