How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands A Harvest Book/Harcourt • Order the present: Find

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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands A Harvest Book/Harcourt • Order the present: FindHow Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about the fundamentals of buying behavior and brand performancefundamentals that provide a consistent roadmap for growth and more effective marketing. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brands Distinctive Assets, and a framework to underpin your brands Physical Availability strategy. Learn