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Advertising Concept Book Susan Shillinglaw business experience and consumer understanding

SKU 92523147345
4.8
USD27.45 USD72.45

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business experience and consumer understanding

This is an excellent exploration of the sensitive issue of Muslim-non-Muslim marriages in Southeast Asia

A celebration of the longevity and unique authority of Albers’s contribution

or even a seasoned professional

Will love conquer all

Advertising Concept Book Susan Shillinglaw business experience and consumer understandingHow do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it. Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the

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