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During the Gulf War
and if a pleasant
it remains essential reading for shipping executives along with students and academics with an interest in the shipping industry
and Towers Perrin
England is at war
SPIN Selling Omnibus Pr & Schirmer Trade Books During the Gulf WarWritten by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12 year, $1 million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem,
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