Igniting Innovation - Inspiring Organisations By Managing Creativity Condition:Like New beginning with the role of

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Igniting Innovation - Inspiring Organisations By Managing Creativity Condition:Like New beginning with the role ofFar from setting down hard and fast rules for organizational innovativeness, the authors introduce the concept of situational innovativeness recognizing that depending on the strategic objectives, conditions, and business environment companies face, managers have to be able to react accordingly, i. e. to choose a relevant combination of innovative management role composition. Using the anecdotal form, the authors demonstrate how examined managerial