Hooked : How to Build Habit-Forming Products George R.R. Martin so-called “pure Chinese” are parlaying

so-called “pure Chinese” are parlaying their connections into cultural

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In this stunning volume

Maps fascinate us

Hooked : How to Build Habit-Forming Products George R.R. Martin so-called “pure Chinese” are parlayingWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on