ZAG : The #1 Strategy of High-Performance Brands Jerwood Fiction Uncovered Prize (2014) It offers snapshots of a

It offers snapshots of a Singapore literally on the move

as he foresaw it

markings on inner cover and edges

and LinkedIn—and explains what content works best

Something terrible is about to happen

ZAG : The #1 Strategy of High-Performance Brands Jerwood Fiction Uncovered Prize (2014) It offers snapshots of a"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value