The Cambridge Companion to K-Pop Condition:Like New client promotion

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The Cambridge Companion to K-Pop Condition:Like New client promotionHow did Korea with a relatively small scale music industry come to create a vibrant pop culture scene that would enthrall not only young Asian fans but also global audiences from diverse racial and generational backgrounds? From idol training to fan engagement, from studio recording to mastering choreographic sequences, what are the steps that go into the actual production and promotion of K pop? And how can we account for K pop's global presence