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whose empathetic
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” And as he surveys the rising anxiety about China's influence
meringues and cheesecakes
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Superconsumers : A Simple, Speedy, and Sustainable Path to Superior Growth Condition:Good whose empatheticNot your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: theyre obsessed about a specific brand, product, or category. They pursue their passions with fervor, and theyre extremely knowledgeable about the things they love. They arent average consumerstheyre superconsumers. Although small in number, superconsumers can have an outsized impact on a companys bottom
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