Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Audie Award for Audio Drama (2011) It is a celebration of

It is a celebration of love in all its forms

eye-opening look into how these twelve people captured a piece of the American Dream

applying key economic concepts and data to understand and analyse solutions to real-world problems – from global issues to a range of everyday problems that affect us all

edited with an introduction by Pauline Nestor

Rose George joins the crew of a container ship to chart the murky waters of international shipping

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Audie Award for Audio Drama (2011) It is a celebration ofWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the