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" Using the science of Neuro-Linguistic Programming (built upon body language
like ogle at deformed frogs
Weird Ideas That Work is filled with examples
Hornby means us to take his title literally: How can we be good
August 1914
Brand Gap, The : Revised Edition Condition:Well Read " Using the science ofTHE BRAND GAP is the first book to present a unified theory of brand building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda brand that customers feel is essential to their lives. In an entertaining two hour read youll learn: the new definition of brand the five essential disciplines of brand building how branding is
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