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written with a novelist’s eye for pacing
This text presents a reader-friendly introduction to the basic principles of experimental psychological research
Fruit recipes bring these favorite ingredients into all courses of the meal
while others simply exist in the convoluted recesses of someone’s mind
It's the closest you'll ever find to magic in this world
How Audiences Decide : A Cognitive Approach to Business Communication Condition:Good written with a novelist’s eyeHow Audiences A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps
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