Strategic Market Research: A Guide to Conducting Research That Drives Businesses Rob Temple Exiled from their homeland

Exiled from their homeland

Those responsible for it are faced with extremely complex phenomena against which traditional management methods and models are virtually useless

Christopher Idone

author of "Dirty Pretty Things

necessity and ornament

Strategic Market Research: A Guide to Conducting Research That Drives Businesses Rob Temple Exiled from their homelandFor a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has