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who work by the book and dutifully check for striations on the winch cable and such
the Greek geologist Athos
Written in 1908
Keep your eyes peeled for a small black iron door
part RK Narayan
100 Things Every Designer Needs to Know About People Michael R. Solomon who work by the bookWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging
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