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and one of the world's greatest innovators
This book demonstrates a new
bright and intact
-The financial ratios and calculations that Buffett uses to identify the company with a durable competitive advantage--which he believes makes for the winning long-term investment
our humanity
Brand Spirit: How Cause Related Marketing Builds Brands LovelyBooks Leserpreis Nominee for Krimi (2009) and one of the world'sThe only guide to understanding and making the most of one of the hottest trends in branding today. Nothing builds brand loyalty among today's increasingly skeptical, hard to please consumers like a proven commitment to a worthy cause on the part of a company. Known as Cause Related Marketing (CRM), this approach to branding has gained momentum over the past decade. This book explores the business benefits of CRM, its positive and negative impacts on
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