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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Richard Martin **Fuel Your Creativity**: Leverage your

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**Fuel Your Creativity**: Leverage your newfound knowledge to push boundaries and invent unique

Desperate for land to feed their flocks

Translated by Louise and Aylmer Maude

This unique book explains the key techniques of folding

" which Tanenbaum views as an excuse for bloated code

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Richard Martin **Fuel Your Creativity**: Leverage yourU. S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees,

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